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About Seren

Care that puts
people first.

Founded in 2011 with a simple aim: to provide care that people would genuinely want for their own families. Family-owned, community-rooted, proudly Welsh.

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Seren leadership team laughing during a meeting in Cardiff
Founded 2011
Proudly Welsh
CIW Registered Provider
Our Story

Built on doing
the right thing.

Seren was founded with a simple aim: to provide care that people would genuinely want for their own families.

Too often, care becomes task-focused and transactional. We wanted to build something different. A service that puts people first, supports independence, and values the workforce delivering that care.

Do the right thing, deliver quality care, and build a team we're proud of.

Person-centred approach, built around each individual
Permanently employed staff, no agency workers
Directors actively involved in day-to-day care delivery
Over 6,000 hours of care delivered every week
Meet the Team →
Seren branded pen used during care planning in Wales
Family-Owned
Proudly Welsh since 2011
2011
Year Founded
6,000+
Hours of care per week
5
Local authority areas
Top 20
Wales homecare provider
Nick Pambianchi, CEO of Seren Support Services Wales
CEO
Nick Pambianchi
Leading Seren since 2011
A Note From Our CEO

Built on a simple belief:
care should feel personal.

"

When I started Seren in 2011, I had one goal: to build a care service that I'd want for my own family. Not a corporate machine, not a numbers game. Just genuine care, delivered by people who truly want to be there.

Fourteen years on, that belief still shapes everything we do. We've grown from a small team to over 220 dedicated professionals supporting thousands of people across South Wales, but we've never lost sight of why we started.

Every member of our team is permanently employed, paid the Real Living Wage, and supported with proper training and progression. Because the best care comes from people who feel valued themselves.

Nick Pambianchi
— CEO, Seren Support Services
Our Mission

Doing the right thing,
every single day.

As a family-owned business, our leadership team remains closely involved in the day-to-day running of the organisation, working alongside our wider team to make sure the care we deliver reflects the standards we'd expect for our own families.